51
What is the focus of relationship marketing in service marketing?
A.
B.
C.
D.
Answer & Solution
Relationship marketing emphasizes fostering long-term relationships with customers to enhance loyalty, satisfaction, and repeat business.
52
What is the primary goal of service recovery?
A.
B.
C.
D.
Answer & Solution
Service recovery involves taking steps to rectify a service failure and restore customer satisfaction, which is essential for maintaining customer loyalty.
53
Which of the following is a common promotional strategy for services?
A.
B.
C.
D.
Answer & Solution
Since services are intangible, providing free trials or demonstrations allows potential customers to experience the service before committing to a purchase.
54
Why are employees critical in-service marketing?
A.
B.
C.
D.
Answer & Solution
Employees play a vital role in delivering services, and their interactions with customers can significantly impact customer satisfaction and perceptions of the brand.
55
How has digital marketing transformed service marketing?
A.
B.
C.
D.
Answer & Solution
Digital marketing provides tools for targeted outreach, enabling service providers to create personalized experiences based on customer data and preferences.
