The main purpose of SWOT analysis is to identify both internal factors (strengths and weaknesses) and external factors (opportunities and threats) that may impact an organization's success. This helps guide strategic decision-making.

A Strength in SWOT refers to internal capabilities that give the company an advantage over competitors. A well-known and trusted brand is an example of a strength, as it can attract customers and provide a competitive edge.

A large and loyal customer base is an internal factor that provides an advantage to the company. It is considered a Strength in SWOT because it helps the company maintain stable revenue and compete effectively in the market.

Synergy in business refers to the idea that when two or more companies, departments, or assets combine, their combined effect is greater than the sum of their individual effects. This could be in terms of increased revenues, cost savings, or enhanced capabilities.

In a merger, synergy is achieved when the two companies work together to reduce costs, share resources, or enhance efficiency in a way that results in greater overall value than if they had remained separate.

The phrase "1 + 1 = 3" is often used to describe synergy, where the combined efforts of two entities create a result that is greater than what would be expected if the entities worked separately. This illustrates the enhanced value derived from collaboration.

Synergistic growth occurs when two companies combine their efforts, resulting in increased value that they could not have achieved individually. This could be through shared resources, knowledge, or operational efficiencies that enhance the overall business performance.

Horizontal integration is a form of synergy where companies within the same industry merge or acquire each other. This leads to a larger market share, economies of scale, and reduced competition, enhancing overall business performance.

Operational synergy occurs when companies collaborate to share resources like research and development, leading to cost savings and efficiency improvements. This can result in faster product development or innovations without the need for each company to independently bear the full costs.

Financial synergy occurs when two companies combine their financial resources, creating greater financial strength and stability. This can lead to cost reductions, better access to capital, or higher profitability through shared financial assets.