Direct marketing involves reaching out directly to consumers through channels like email, mail, telemarketing, and online ads, allowing for personalized communication.

IMC aims to ensure that all marketing communications convey a consistent message and work together harmoniously to strengthen brand recognition and customer relationships.

Social media advertising is a widely used online promotion tool that allows brands to reach and engage with their target audiences on platforms like Facebook, Instagram, and Twitter.

Personal selling involves face-to-face interaction or direct communication between a salesperson and a customer, allowing for tailored presentations and relationship building.

Influencer marketing leverages the reach and credibility of social media influencers to promote products, enhancing brand visibility and trust among their followers.

Service marketing involves promoting and selling services, which are intangible, and requires different strategies compared to marketing tangible products.

Services are characterized by intangibility (they cannot be touched or owned., perishability (they cannot be stored., and variability (they can vary from one provider to another).

In service marketing, the mix includes three additional Ps: People (employees and customers., Process (service delivery methods), and Physical Evidence (tangible aspects that support the service).

Since services are intangible, it can be challenging for businesses to differentiate their offerings from competitors, making branding and reputation crucial.

The SERVQUAL model is a widely used framework for measuring service quality by comparing customer expectations with their actual experiences.