21
______________ focuses on setting prices based on the perceived value to the customer.
A.
B.
C.
D.
Answer & Solution
Value-based pricing is determined by the customer's perceived value of the product or service, often allowing companies to charge higher prices based on customer willingness to pay.
22
What is the primary goal of penetration pricing?
A.
B.
C.
D.
Answer & Solution
Penetration pricing involves setting a low initial price to quickly attract a large customer base and gain market share.
23
Which of the following is a factor that can affect pricing decisions?
A.
B.
C.
D.
Answer & Solution
Pricing decisions are influenced by
various factors, including consumer demand, production costs, competition,
market conditions, and legal regulations.
24
What does price elasticity of demand measure?
A.
B.
C.
D.
Answer & Solution
Price elasticity of demand indicates how much the quantity demanded of a product changes in response to a change in its price.
25
What is psychological pricing?
A.
B.
C.
D.
Answer & Solution
Psychological pricing takes into account the psychological factors that influence consumer behavior, such as perception of value and pricing thresholds.
26
What is price skimming?
A.
B.
C.
D.
Answer & Solution
Price skimming involves launching a product at a high price to maximize revenue from early adopters, then gradually reducing the price to attract more price-sensitive customers.
27
How can regulatory factors impact pricing?
A.
B.
C.
D.
Answer & Solution
Regulatory factors can include laws and regulations that affect pricing practices, such as price controls, anti-price gouging laws, and competition regulations.
28
What is the primary role of intermediaries in the distribution process?
A.
B.
C.
D.
Answer & Solution
Intermediaries, such as wholesalers and retailers, help bridge the gap between producers and consumers, making it easier to distribute products.
29
What does logistics support entail in distribution?
A.
B.
C.
D.
Answer & Solution
Logistics support focuses on the
planning, implementation, and control of the movement and storage of goods,
ensuring that products reach consumers efficiently and effectively.
30
What is retailing?
A.
B.
C.
D.
Answer & Solution
Retailing involves selling products directly to end consumers, whether through physical stores or online platforms.
