21
______________ focuses on setting prices based on the perceived value to the customer.
A.
B.
C.
D.
Answer & Solution
Solution:

Value-based pricing is determined by the customer's perceived value of the product or service, often allowing companies to charge higher prices based on customer willingness to pay.

22
What is the primary goal of penetration pricing?
A.
B.
C.
D.
Answer & Solution
Solution:

Penetration pricing involves setting a low initial price to quickly attract a large customer base and gain market share.

23
Which of the following is a factor that can affect pricing decisions?
A.
B.
C.
D.
Answer & Solution
Solution:

Pricing decisions are influenced by various factors, including consumer demand, production costs, competition, market conditions, and legal regulations.

24
What does price elasticity of demand measure?
A.
B.
C.
D.
Answer & Solution
Solution:

Price elasticity of demand indicates how much the quantity demanded of a product changes in response to a change in its price.

25
What is psychological pricing?
A.
B.
C.
D.
Answer & Solution
Solution:

Psychological pricing takes into account the psychological factors that influence consumer behavior, such as perception of value and pricing thresholds.

26
What is price skimming?
A.
B.
C.
D.
Answer & Solution
Solution:

Price skimming involves launching a product at a high price to maximize revenue from early adopters, then gradually reducing the price to attract more price-sensitive customers.

27
How can regulatory factors impact pricing?
A.
B.
C.
D.
Answer & Solution
Solution:

Regulatory factors can include laws and regulations that affect pricing practices, such as price controls, anti-price gouging laws, and competition regulations.

28
What is the primary role of intermediaries in the distribution process?
A.
B.
C.
D.
Answer & Solution
Solution:

Intermediaries, such as wholesalers and retailers, help bridge the gap between producers and consumers, making it easier to distribute products.

29
What does logistics support entail in distribution?
A.
B.
C.
D.
Answer & Solution
Solution:

Logistics support focuses on the planning, implementation, and control of the movement and storage of goods, ensuring that products reach consumers efficiently and effectively.

30
What is retailing?
A.
B.
C.
D.
Answer & Solution
Solution:

Retailing involves selling products directly to end consumers, whether through physical stores or online platforms.